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Investors must never lose sight of how hard they have worked to accumulate their investment capital. 

Investors must not succumb to unrealistic investment expectations. 

Do not listen to repeated talk of a $10.00 equity going to $20.00 in a year or a $40.00 equity going to $80.00 in a year; both are a 100% annual return on capital. 

If this level of performance could be sustained, $100,000.00 would grow to over fifty million dollars in ten years. In about fourteen years, $100,000 would be worth about one billion dollars. Soon thereafter, you would have all of the money in the world!

When someone talks of investing "just" $5,000.00 with the suggestion that it might grow to many times that in a short period of time, accompanied with the comment that you could lose most or all of your capital, ignore it. Partial or total loss will happen much more than partial or total gain.

Investors must ask themselves, "If this could be true, why are they trying to sell me and why do they need me?"

Keep investment performance in perspective. A twenty dollar equity that goes to just twenty-two dollars in one year and declares a dollar dividend represents a fifteen percent annual rate of return on equity. At that constant rate capital will double in value every seven years.

You will do what you should expect to do and you will do better than most!