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Almost all investment advisors, stockbrokers, and individual investors are completely out of control with regard to price management.

After carefully selecting investments and after executing the trades, almost all investment advisors, stockbrokers, and individual investors are generally very much adrift and very undisciplined.

The single most important decision that all investment advisors and all individual investors must make after a position(s) is established—buying, accumulating, dollar-cost-averaging—is the price at which an investment(s) will be sold should the price begin to decline; no exceptions:

• The primary reasons for a stock's decline will only become apparent well after its decline.
• Under no circumstances whatsoever should the investment advising or individual investor story be, no matter how great the story, bought at @ $50.00 or accumulated @ an average cost of $50.00 and still holding @ $25.00 while explaining, excusing, justifying, hoping, and regretting.
• 50% down means 100% back up just to break even; a daunting task and an unnecessary, unpardonable, and undisciplined investing error.

Do not fall back on or depend on any one or all of the five greatest obstacles to investing performance when things go wrong to rationalize doing nothing; 'It'll come back,' 'It's not a loss until it's sold,' 'The charts indicate...,' 'The analyst said...,' and, my favorite, the one that causes the most damage most of the time, 'I'm a 'long-term investor (who will make a reasoned decision to buy based on current and projected investment value and market conditions; but, will refuse to make a reasoned decision to sell based on current and projected investment value and market conditions).'

Take advantage of the greatest perks of the financial markets, liquidity, price alerts, and stop orders.

When a price alert is hit (5%, 10%, 15%, all manageable), let the market decide for you what to do and do what the market is telling you to do:

• Sell at the market!